I've been writing in the field of global logistics for a long time. It's a complex, innovative and dynamic area, and it's always changing. I mean, just look at what COVID-19 has done to internet shopping and its associated delivery challenges! Here's a brochure for GEODIS Aviation logistics.
I love working in the area of technology. Why? Because there are so many different types of products, services and companies out there. It's fascinating. And when it comes to their brochures, all these companies have one thing in common. They need to translate the technical features of whatever it is they do into real benefits for the end reader.
I spent five years writing at A.T. Kearney, a top-tier strategy consulting company. While I was there, I wrote across a wide variety of services and industries, including branding and brochure material for the company itself. To this day, I still deliver business writing workshops to their consultants across Europe and the Middle East.
I began my writing career in the field of Telecom at KPN. Here's a brochure from the good old days at KPNQwest.
